Outweighing the Pros & Cons of DIY websites
There are so many CMS software out there who offer you free templates for creating your very own business website. But what are the pros and cons of creating your own website and should your company use them? One of the primary reasons for using DIY Content Management Systems is affordability which we’ll address further down in this post. While the pros of using these popular “too good to be true” software tools are:
- easy to create your own website;
- costs little to no money;
- just a little of your time required,
we often receive complaints from clients as to why their websites do not work for them? More often than not, there are more disadvantages than advantages to creating your own website using DIY software. Unless you have experience in how your website actually functions on the web, how online marketing works and coding knowledge, it really is better to have a professional build your website.
My DIY website doesn’t work – The disadvantages
We receive a range of complaints ranging from:
- I don’t get traffic to my website;
- My website is not user friendly;
- My website loads too slow;
- The CMS software I used promised to be “responsive” (ie. mobile friendly), but users are experiencing frustrations when trying to navigate on mobile devices;
- My graphics on my website are not indexed by Google or other search engines;
- If I share content from my website to various social networks, it distorts the graphic;
- Social media marketing is not promoting my rank in search engines;
- My website security is compromised;
- My contact page doesn’t work properly or at all;
- My database does not work properly with my contact page;
- etc. etc. etc…
Your website is a form of advertising
Your website is an online marketing tool which should reflect your business accurately, but more importantly, it needs to reach your target audience. Your website is a form of advertising is it not? There is so much to take into consideration when developing an effective website that actually works for you. Even with the help of Adwords or other forms of paid advertising, Google and other search engines cannot index you properly and will only result in you paying for unwanted clicks from people who are not interested at all in your product or services and which can cost your business dearly. In this day and age of economic uncertainty, do you really have the money to waste? You have to market your product or there is no business. In fact, it is said that a business should devote at least 50% of its time solely on marketing and advertising and 50% to the actual running of your business. A well developed website can do that and save you valuable time and money. It really is worth it.
17 Essentials to consider before you start creating your website
- Google will penalize you if you grade low on responsive mobile devices as well as desktop;
- Your website should be tested on other browsers;
- Metatags such as meta descriptions and keywords should be correctly used on your website. Please note, Google algorithms will penalize you for the overuse of keywords in your content, alternatively if your meta keywords do not match your content;
- Your website must be optimized in terms of speed and other forms of web analytic tools or again, Google and other search engines may not rank you or even bother to index you;
- Visual images are a good way to get indexed in search engines, but your images must have alt tags inserted or it will not show;
- There needs to be sufficient written content in order to comply with SEO standards of Google and other search engines. Google finds a minimum of 300 characters per page acceptable. More is obviously preferable;
- Blogs are not being utilized. Blogs need written content and search engines love content. However, it should be interesting, relevant and informative. Blogs are also an excellent way to market your products and drive prospects to your site. Blogs are especially important if your website is predominantly a magazine/portfolio style website such as photography, art, boutique etc.
- You need to know how to use social media marketing for best results. Not just in terms of advertising, but traffic to your website and higher rank in search engines.
- The keywords need to accurately reflect your content on your website or be severely penalized or worse, not indexed on search engines;
- Standard HTML Compliance needs to be strongly adhered to;
- Use of Social Media Marketing must be used via your website in order to direct prospective clients to your website;
- Your graphics should be configured properly on your website so as not to distort images when sharing on your various social networks via your website;
- All the advertising on social networks should have URL links linking back to your website. This is so important because you are not making proper use of search engine indexing via search engines. When you post via the various social networks, post it using your website page URL. Search engines, particularly Google, love this and aids in your rank. Prospective clients are also directed to your website;
- The use of authoritative backlinks needs to be put in place to rank you higher and gain more credibility with Google and/or other search engines;
- It is always in the best interest of any business to consider professional graphics and copy writing services, especially copy writing for SEO. Shoddy looking graphics and badly written content will not endear your business to any prospects. Content must match SEO or there won’t be any prospects in the first place because it won’t show up in search engines.
- Google Analytics needs to be carefully considered and updates made to your website in accordance with its suggestions for optimal website performance.
- There needs to be sufficient “call to action” placed so that when a prospective client does in fact inquire about your service/product, it is easy to find. Many websites make just this one simple mistake, and the prospective client looks to your competitors instead.
These are just a few of the issues one needs to consider when creating a website. Not only that, if your website does not accurately reflect your brand or is visually displeasing, why on earth would anyone want to use your services or products? Think of it this way. You have a great product or service, but the design and copy writing does not reflect this at all. In fact, if anything, it may harm your business.
While we are not saying, don’t create your own website using free software tools, we are saying, please take care and consideration when doing so. There is so much more involved than just having a website on the internet. If no-one sees your website, there really is no point in doing it yourself.
Affordability is one of the main reasons small businesses use these free CMS software tools. Actually, many questionable website companies do the same and rip people off of their hard earned money. There are also highly professional website companies who charge exorbitant prices for their services which the small businesses simply cannot afford. Then there are website companies who really do pride themselves on their work, have integrity, charge fairly and actually do deliver on their promises.
We would be happy to advise you when marketing your business online. Contact us for online marketing advice and tips as well as a free report on how well your website is performing. Whether it be your own DIY website or whether it was developed from a questionable website company, we are here to assist.